Технологија тврдог папира за налепнице и стратегија паковања из перспективе дизајна

Hard sticker paper Technology and Packaging Strategy from a Design Perspective                               

With the rapid development of sticker Hard Sticker Paper technology today, how to use these technologies to create maximum value for brands is the most concerned issue for most brand owners. However, it is not difficult to find through the survey that, as the "audience" of the stick Hard Sticker Paper, the focus of consumers is still the brand and product efficacy, and they are not very concerned about the material and process used for the Hard Sticker Paper. However, well-known daily chemical brands such as "Head Shoulders" and "Rejoice" still use traditional self-adhesive Hard Sticker Papers, and do not choose new technologies such as in-mold standards that the industry considers "more advanced". Therefore, when we determine the packaging strategy, we need to have a deeper look at the technology itself, in order to effectively use the new technology to create outstanding packaging and Hard Sticker Papering works.

Пре свега, треба добро користити добру технологију хард Стицкер папира.

Good packaging is inseparable from good late-stage technology. Good technology can not only "icing on the cake", but also "deliver charcoal in the snow"! Sansong believes that three "degrees" should be paid attention to in the application of Hard Sticker Paper technology:

1. Consumer concern: Consumers' focused trust is reminded by Hard Sticker Paper brand information, cleanliness is reflected by Hard Sticker Paper quality, and fragrance is reflected by Hard Sticker Paper color.

2. Разноврсна подела: производи од папирних кутија се обично могу поделити према углу гужве, функцији, погодности и тако даље. Ако се ради о производу од памучне одеће за децу, примена и дизајн технологије Хард Стицкер Папер може користити мат материјале и меке тонове што је више могуће како би се одразио осећај сигурности и квалитета.

3. Appropriateness of use: Emphasizing that it is too much to go too far, and the products of what grade and price need to use the corresponding Hard Sticker Paper material and technology, such as Mr. Wei Meng's affordable package, the use of screen printing technology will give people a sense of benefit.

У свакодневном животу, дневни хемијски производи великих{0}}брендова већ могу добро да савладају горња три степена и веома добро комбинују дизајн и технологију тврдог папира за налепнице. Међутим, у паковању многих зачина великог{1}}капацитета, они су првобитно били позиционирани као-квалитетни производи. Међутим, пошто дизајн тврдог папира за налепнице није у потпуности узео у обзир поделу сорте и бриге потрошача са нивоа бренда и производа, већ је усвојио само напредну технологију тврдог папира за налепнице како би се постигао висок квалитет препознат од стране потрошача, резултат је био-самопоражавајући. ,нондесцрипт.

Друго, изванредно паковање и креативност треба да имају стратешко размишљање.

Packaging is not just packaging, it not only involves product positioning and marketing, but also takes into account the brand's image and capitalization. Excellent packaging design should rise to the strategic height of the enterprise from the very beginning! As early as 2003, Sansong put forward the concept of "brand marketing large packaging", and believed that excellent packaging must have assets, that is, starting from the core value of the brand, expressing it with unique visual symbols to form brand equity; excellent packaging must have Product quality must conform to the attributes of the industry in which the product is located and display the unique characteristics of the product; at the same time, excellent packaging must also meet the marketing quality and impress consumers with its unique selling points.

For many years, Sansong has been advocating the "nail and hammer" theory.

Viewpoint 1: A good product and a good positioning are a good nail. A good nail can be a good category strategy, a good selling point, a good slogan, a good brand story, etc. There are many successful nails on the market, such as antibacterial—Shufujia; antidandruff—Head Shoulders; styling—Sassoon; whitening—SKⅡ;

Viewpoint 2: Good packaging and good vision are a good hammer. A good hammer can be a product's good shape, good packaging, good color, good pattern, good technology, etc. For example, Crest's "7 full effect 7 excellent" series products, around the "7 full effect" nail, the hammer is this unique product packaging. As for Evian mineral water, its packaging requires a unique personality and a sense of nobility in terms of shape, color, craftsmanship and material, and without exception, it follows its positioning of "high-end water aristocrats".

Ексери и чекићи морају имати и једно и друго, Технологија Хард Стицкер Папирирања и креативност паковања морају у потпуности разумети тржиште, на основу трајног развоја бренда, да би испољили велику моћ!

Треће, висок степен интеграције технологије Хард Стицкер Папер и концепта дизајна стратегије бренда може створити јединствену брендирану амбалажу и могуће је постати број један у главама потрошача и заузети више тржишних удела.

Sansong's works over the years have been created in four directions, such as shape, color, drawing and decoration, to achieve the best combination of good positioning and good packaging, which has enhanced brand value and accumulated brand equity for brand owners. For example, the health care product Anliqing brand seal oil capsules, in accordance with the functional attributes of seal oil capsule products, fit the marketing concept of "healthy" in the market, and created the core visual identification symbol "v" for Anliqing series products, from bottle design, structural design , to the Hard Sticker Paper design, they are strengthening the brand appeal and positioning of "Healthy V Power", which has greatly boosted the sales force of Anliqing's brand.

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